Methodist Healthcare is a 50-50 co-ownership between Methodist Healthcare Ministries of South Texas, Inc., and HCA Healthcare. This creates a unique partnership comprising of: 9 Hospitals, 3 Ambulatory Surgery Centers, 4 24-hour Free Standing ERs, 24 Imaging Centers, 4 Family Health Clinics, 2,100+ Beds, 12,000+ Employees, 608,000 Inpatients and Outpatients served per year, 330,000 ER visits per year, 11,000 births per year, Community investments of more than $1.4 billion over the past 10 years, & $317M in charity and indigent care in 2018.
The client wanted a design for a challenge coin to thank military veteran employees for their service. The design would need to feature all branches of the military on one side and have a message to thank veterans for their service on behalf of the client on the other side.
The creative process to the final design included research into applicable symbols of America and the military as well as incorporating those same symbols into a coin format. The biggest challenge in the process was how to represent each branch and then spacing them out accordingly while making sure they were legible to the recipient. Colors were based off of the Methodist Healthcare brand colors.
