Client:
JBSA 502d Force Support Squadron Community Programs
Year:
2023
Services:
Branding
Print Design
Digital Graphics
Social Media
The Joint Base San Antonio 502d FSS is the home of all MWR activities across Joint Base San Antonio: JBSA-Fort Sam Houston, JBSA-Lackland, JBSA-Randolph, JBSA-Camp Bullis and JBSA Recreation Park at Canyon Lake.
A design was needed for the annual holiday tree lightings for 2023. There was an initial vision for what was wanted, however the clients needed a designer to be able to translate the vision into reality across the necessary media.
Schedule a meeting with the clients for collaboration on design concepts prior to any design development.
Begin the design conceptualization process based on creative feedback received from clients.
Receive approval from both the clients & leadership before you prepare for production.
Confirm all sponsor logos are present before initial marketing goes to print.
Share files with the offices at JBSA-Lackland & JBSA-Randolph, so they can print & distribute.
Begin design conceptualization for the marketing used on the day of the event based on the information provided by the clients.
Receive approval once again from both the client and leadership before preparing the marketing materials for production.
Confirm all sponsors are present on the day of marketing before printing. Sponsor material should not be printed until the week of the event.
Print & produce the day of marketing before the day of the event.
The concept behind this design was holiday magic with a primary focus on the tree and it’s decor. The layout was enhanced by the use of a multiple background layers. Learning from the previous year, it was brought to my attention that it made more sense since we were promoting 3 events on one poster it made more sense to list the event as the “Holiday Tree Lightings”.
Initial marketing materials consisted of:
Day of marketing materials for this event consisted of:
